Tuesday, September 27, 2011

Appeal to Appealing

All those things you see online, in the middle of shows and movies, on billboards... That's called commercial advertising, in case you didn't know. Almost everyone uses it to some extent, and everyone sees it daily. You know you do. Oftentimes, it's probably the last thing on your mind, but it's still there. One thing I've noticed from watching TV and from going on the computer is that it really is everywhere. There's no real way to escape it entirely. Anyways, many advertising groups and companies use several devices to have someone want to et their product. I had taken a Psychology class last year, and I learned a lot about how these companies use things such as color, mood, humor, and how they link their idea or product with a good feeling. And now, I see what kind of things companies use to advertise and have you buy their product. The truth is, you see them too. You see what they want you to see and it usually has you think what they want you to think. Oftentimes you just don't realize it. For example, advertisements change your mood with the use of color. For example, if an ad is blue, you're likely to be calmer than you were. If it's yellow, it would make you happier. Also, you're more likely to notice an ad if it has brighter colors. And once you have an ad tied to a good feeling, you'll often think about the product when you have the feeling. In other words, it will greatly appeal to you and make you want to have it because you like the feeling. Advertisements are great ways for companies to get their product out, and they really are everywhere. But I think it's amazing of what is and can be used, and you need to be aware of what is on these things and how they can influence you. It's truly amazing of what companies will do to have you want to have their product.

3 comments:

  1. I hate when commercials and advertising comes up. It either takes up most of the hour of my show or makes me wait to watch a youtube video.

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  2. I agree they do get annoying but how else are people supposed to get their product sold? Advertising is used for just that, to let people know what is out there and though they are a pain sometimes they do have their purpose as well.

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  3. I very much dislike how they advertise beer, or any alcohol on tv,a nd posters or whatever. they make it seem so good for you, when actually it's SOOO NOT!..i agree with you on being careful not to be lured in by bad things. the commercial adds just cover up the bad stuff, and promote the good things, when some things can even kill, and all they want is money. that is the root of all evil you know, 'wanting money'.thats all i have to say:)
    jat637:)

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